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Our story
Soft on you
Velmaine makes modern knits for women who build the outfit around one great piece. Soft to the touch, easy to wear, and made to be the part people ask about.
The name
Vel, as in velvet. Maine, as in real winters.
Say it vel-MAYN. Vel is for velvet and velour: softness, the whole promise. Maine is for cold coasts, cozy layers and the kind of winter that makes a good knit essential.
It's a name, not an address. It's how we want every piece to feel.
How we design
Knits that make the outfit
Four things every Velmaine piece has to get right.
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Outfit first
We start with how you'll wear it. Every product page tells you what to pair it with, so one knit can carry the whole look.
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Feel before anything
We choose pieces for how they feel first: brushed, plush, ribbed or fine-gauge. Soft enough to live in, polished enough to go out in.
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Fit you can trust
A plain-English fit note on every piece, a size map in US sizes, and a real answer when you ask which size to choose.
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Honest by default
Real reviews only. No countdown timers, no made-up scarcity. If something's almost gone, it's because it is.
Throw it over a slip dress and you're done.
The Velmaine way to get dressed
How it's worn
One great knit, then everything else
A brushed cardigan over a slip dress. A mock neck tucked into tailored trousers. A cable set with a jacket thrown over for the walk.
We build every collection around pieces that can carry the whole outfit, then show you how to wear them on every product page.
The warmth rating
The question we hear most about knitwear is "how warm is it?" Our answer is a simple scale of one, two or three dots: Light, Mid or Cozy.
Pieces to start with
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The small print, kept simple
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Free shipping on every order
No minimum spend. Applied automatically at checkout.
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Easy 30-day returns
Unworn, tags attached. $15 restocking fee per item on change-of-mind returns.
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Secure checkout
Encrypted payments through Shopify.
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Questions about fit? Ask us before you order.
Start here
Find your one great knit
New-season cardigans, sweaters and sets, each with a fit note, a warmth rating and ideas for what to wear it with.
15% off your first order
First access to every drop.